Marketing Essay Example | Topics and Well Written Essays - 750 words - 50

Marketing - Essay Example The business policy adopted by the Zip Car is a unique one and the key thing is that they are constantly updating it with the time. Offering low rental, better availability, using high technology to attract people specially the young generation is one the key behind their success over the last 8 years. The company is now the leader of the car rental market in the USA and focusing more to boost their profitability by adopting more advanced business strategies according to the culture and structure and requirement of the society. Zip car is one of the well-known car services in the western world. The process was initiated way back taking into mind the need of the customers in and around the urban areas. In every country people who belong to higher class can afford a number of cars but the number of people in that group is very little. Majority of the people cannot afford a car but in most cases they would love to avail the service. Zip car cash onto this option and started providing car to the customer with nominal price, greater and easy availability, taking environmental pollution under control but provide easy and affordable solution to the people belonging to middle class. The company is now the leading car share company in the world providing rental car to the people and having a customer base of over 700,000 passionate customers. The bottom-line of their offering is Wheels when you want the’. A simple registration process, a comparatively lower rental, variety of choice for different occasion an d different purpose –all these making them the leading player in the car rental service. The business was started 8 years back and profit was increasing every time. The business was started focusing urban life as the need is highest over there. Soon they widen their operation and now they started to focus on environmental policy, tracking more corporate client as well to get more strong hold